I has been in the AV industry for the past 25 years. I set up Crestron UK Ltd. in 1998. In 2005, I became the Sales Director for EMEA for Crestron and built the organisation to 15 offices and 150 sales staff across the territory. In 2014 I acquired the European entity and became CEO. In January 2019 Crestron EMEA became Technological Innovations Group, the exclusive sales agency for Crestron and added more vendors to the portfolio shortly thereafter.