The Ashdown story starts in 1997, but even in those early days, company founder Mark Gooday could've already easily been described as a bass amp veteran. Having already been one of the driving forces behind another leading UK manufacturer of bass amplification, Gooday had racked up awards and plaudits for his pioneering approach and now had his sights set on even loftier aspirations. With a global family of users that runs across all spectrums of the bass playing community, Ashdown Engineering remains as true to its roots today as in 1997, giving it a unique place in the hearts of bassists who know that just like them, Ashdown has bass in the blood.