Lewis Eig is a top-performing sales and channel development executive with extensive experience establishing and managing channel partnerships, strategies and programs creating strategic plans, leading new business development initiatives, in fiercely competitive market segments. Lewis works closely with consultants and dealers as well as end users with go-to-market strategies; building programs for Manufacturer's Reps and conducting vertical market analysis with a technical viewpoint. Founding of the Eig Group, filled a gap in the Pro AV industry, to provide a way for manufacturers to develop relationships with consultants and engineers across the U.S. This highly successful organization grew as the needs of these manufacturers changed; increasing focus to Business Development services and go-to-market strategy planning. Lewis long history in the Pro AV industry is highlighted with positions covering National Sales Direction with Netstreams, developing and growing commercial product sales and new relationships with Manufacturers' Representative firms, key industry consultants and top integration firms, and work as a National Consultant with Crestron, further developing consultant relationships for the organization in a pioneering role of product evangelist turned strategic relationship management.