Future U.S. proudly invites nominations for the seventh annual Best of Show Awards, intended to honor – and help you promote – outstanding new products exhibited at the 2020 spring NAB Show. You can also nominate your company in the category of Booth Design Award. 

ENTRY DEADLINE: Friday April 3, 2020



Each year hundreds of new products are submitted by convention exhibitors, many of whom tell us they like the fact that the program allows vendors to tell our judges exactly which products they want to be considered, and why, from among thousands on display at NAB. Your full page in our post-show Program Guide alone is worth the cost of nomination.

You may submit a product for consideration by one or more of these publications, and you may submit multiple products. Awards for Booth Design will be given by Future U.S. at large.


You'll receive a "Nominee" logo right away to display in your booth and social media marketing, to help increase pre-show and on-floor awareness of your product.


Every nominated product - not just the winners - gets a full page of coverage in our post-show Program Guide, distributed to 95,000+ readers of our participating brands.



Winners are reported by our industry leading brands. We'll provide winners with marketing assets and award hardware to help leverage and promote your victory to stakeholders.


Experts from the media industry's leading brands judge the show, visiting your booth and studying your nomination. Companies that nominate to Best of Show benefit from this thought leader awareness among our industry's engineers and editors.

ENTRY DEADLINE: Friday April 3, 2020

All nominees are featured in the NAB Best of Show Program Guide, which has an enormous post-show distribution.
See the 2019 guide here!
The program recognizes outstanding products exhibited at the spring NAB Show that are new since the prior NAB Show. Products are evaluated by a panel of engineers and industry experts, and winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry. Judges use both the descriptions provided by you via our nomination form as well as on their inspection at the convention. You can also nominate your company for best Booth Design.
Any company that exhibits a new product on the exhibit floor of the NAB Show may nominate a product. Products need not be shipping but must be shown publicly. If a product was shown in the same form at last year’s convention it is not eligible. Judges have discretion in determining whether a product is new. Any exhibitor may nominate a booth design.

Thousands of new products are introduced at the NAB Show each year. Help make yours stand out. You'll receive a "Nominee" logo to display in your booth and social media. If you win, you'll receive an award and an information package to help you promote the win to the industry. Further, every product and booth nominated, whether chosen for an award or not, will be featured in the special Best of Show Program Guide, to be distributed in eBook digital form after the convention to more than 95,000+ Future publication readers. (To view the 2019 Program Guide, click here.)

Friday April 3, 2020.  We reserve the right to consider late applicants as circumstances dictate. Please note that on-site nominations are not accepted.

$625 per product nominated, for consideration by your chosen Future magazine. You may submit a given product to multiple magazines, at $625 each. The fee for booth nomination is the same, $625.
Just nominate the product for each by checking the appropriate box(es) on the product’s form; so for example, if Jones Smith Manufacturing wishes to nominate a new product for consideration by three magazines, the nomination price is $1,875 ($625 x 3). The entry form will guide you.
Yes. There is no limit to the number of products you may nominate. Each requires a nomination form and entry fee(s).
A panel of judges and editors, chosen in advance by the editors of our publications, will review nominations and choose the winners.

It should be new since last NAB. A product need not be introduced literally at this show; you might for instance have shown a product some months prior at AES or IBC. Judges are instructed to consider if it’s “new to the NAB Show.”

Judges also have discretion in determining whether a product is new, and in general, we lean toward including, not rejecting. But if a product was shown in the same form at last year’s convention it is not eligible. (If you showed it last NAB in preview form, it may raise questions for judges; include an explanation in your nomination; for instance, “We showed this in beta last year but did not nominate it, and now it is shipping.” Of course, if you nominated it last year, it’s hard to make the case it’s new.)

Yes. It will not be published prior to the convention or shared with anyone beyond the judges or editors.
It’s best to provide an image with your nomination, though not mandatory. If your product is software, perhaps use a photo of a staff member in front of a computer screen using the product, or do a screen grab, or show product packaging or product logo(s). If you can’t provide a photo, just remember to send us one in time for your product’s page in the post-convention Program Guide, which is included in your nomination fee.
It’s best but not mandatory. Just remember to send us a photo in time for the post-convention Program Guide.
Click here to nominate a product and pay by credit card.
Prior to the conclusion of the NAB Show.
Winners receive a sign or badge to display at the show and will receive a crystal award some weeks after the convention. You’ll also receive the winner logo artwork to use in your social media and marketing. Winners also will be reported by Future brands TV Technology, Digital Video, Government Video, Video Edge, TVBEurope, Radio World, Pro Sound News and Sound & Video Contractor. All nominated products and booths will be featured in the special Best of Show Awards Program Guide, to be distributed in digital edition form to thousands of readers of those publications after the convention.
Remember that the text and image you provide here will be seen by the judges and also published in the Program Guide. 
  • DO prepare carefully.
  • DO provide a good product photo.
  • DO use the full word count.
  • DO make the association among multiple products clear.
  • DO explain your product to the judges and the public; what makes it unique?
  • DON’T provide just a few sentences and a Web link, or just a list of specifications;
  • DON’T provide complex images like flow charts (they do not reproduce well when they must run small on a single page).
  • DON’T refer to the show in the future tense like “We will show this at NAB,” because the public will see this text after the show.
  • DON’T jam multiple products into one nomination; if you are nominating a family of products,

Yes. A product may be nominated by an exhibitor other than its manufacturer (e.g., a distributor/dealer), as long as the manufacturer is aware and the product is only nominated once per Future brand. Please make this clear in the nomination text, as: “The Acme 1000 Rocket, made by Acme and nominated by dealer Coyote Products…”

Email Paul McLane at paul.mclane@futurenet.com
Paul McLane