In addition, all submitted products will be covered with a full-page feature in the Awards Program Guide (click here for an example), sent shortly after InfoComm as a digital e-zine to the combined reader lists of all participating publications. So even those product that are selected to win will get valuable and timely post-show exposure by entering the Best of Show Awards.
You may submit a product for consideration by one or more of these publications, and you may submit multiple products.
It should be new since last InfoComm. A product need not be introduced literally at this show; you might for instance have shown a product some months prior at AES or IBC. Judges are instructed to consider if it’s “new to the Infocomm.”
Judges also have discretion in determining whether a product is new, and in general, we lean toward including, not rejecting. But if a product was shown in the same form at last year’s convention it is not eligible. (If you showed it last Infocomm in preview form, it may raise questions for judges; include an explanation in your nomination; for instance, “We showed this in beta last year but did not nominate it, and now it is shipping.” Of course, if you nominated it last year, it’s hard to make the case it’s new.)
- DO prepare carefully.
- DO provide a good product photo.
- DO use the full word count.
- DO explain your product to the judges and the public; what makes it unique?
- DON’T provide just a few sentences and a Web link, or just a list of specifications;
- DON’T provide complex images like flow charts (they do not reproduce well when they must run small on a single page).
- DON’T refer to the show in the future tense like “We will show this at NAB,” because the public will see this text after the show.