Tom's Guide Awards 2027

Celebrating the very best in technology, innovation and lifestyle.

The Tom's Guide Awards return for 2027, recognising the products, services and innovations that are setting new standards across the technology and lifestyle industries.

As one of the world's leading consumer technology publications, Tom's Guide helps millions of readers discover, choose and get more from the products that matter to them. Our awards celebrate the brands and innovations that stand out from the competition, as selected by our experienced editorial teams and industry experts.

Throughout 2027, we'll be recognising excellence across six dedicated awards programmes: Fitness Awards, Sleep Awards, AI Awards, Smart Home Awards, TV & Audio Awards, and Computing & Gaming Awards.

Each programme provides brands with the opportunity to showcase their latest innovations, gain recognition from a trusted editorial authority and reach an engaged audience of consumers actively looking for the best products and services.

Think your product deserves to be recognised among the best? Submit your nomination and put your innovation in front of the Tom's Guide experts.

Key Dates

Entry Deadline
22 December 2026

Winners Announced
26 January 2027

Entry Deadline
14 January 2027

Winners Announced
February 2027

Entry Deadline
24 March 2027

Winners Announced
April 2027

Entry Deadline
21 April 2027

Winners Announced
May 2027

Entry Deadline
19 May 2027

Winners Announced
June 2027

Entry Deadline
23 June 2027

Winners Announced
July 2027

Why Enter

The Tom's Guide Awards offer brands a valuable opportunity to put their products and innovations in front of an influential editorial team, gain recognition from a trusted consumer technology publication and create new opportunities for PR and marketing.

With six dedicated awards programmes throughout 2027, brands have multiple opportunities to showcase their achievements and build visibility in the categories that matter most to their customers.

  • Put your products in front of expert editors: Nominations bring your products and innovations to the attention of Tom's Guide's experienced editorial teams. Our judges are constantly evaluating the latest technology, and the awards provide an opportunity to highlight your products, their features and what sets them apart from the competition.
     
  • Earn valuable editorial recognition: Winning a Tom's Guide Award provides independent, third-party recognition from a respected consumer technology publication. Winners may benefit from inclusion in dedicated awards coverage, helping raise product awareness and strengthen credibility with consumers.
     
  • Amplify your PR and marketing campaigns: An award win creates a valuable opportunity to build momentum around your products. From press releases and social media to retail promotions and advertising campaigns, eligible winners can explore official award badge licensing opportunities to showcase their achievements across their marketing channels.
     
  • Build consumer confidence: Recognition from Tom's Guide helps differentiate your products in a crowded marketplace. An award provides a powerful endorsement that brands can use, subject to licensing terms, to communicate quality, innovation and performance to consumers making purchasing decisions.
     
  • Celebrate alongside industry leaders: Beyond editorial recognition, the Tom's Guide Awards bring together leading technology brands, innovators and industry professionals for an exclusive winners celebration in New York City, providing further opportunities to connect, network and celebrate success. See our 2026 event here.