Name
Is AI your new brand manager?
Date & Time
Thursday, September 28, 2023, 1:15 PM - 2:00 PM
Speakers
Description
Brands that leverage AI wisely are positioned to connect more effectively through personalization and optimization, while those that don’t act strategically are inviting significant risk. In this conversation with marketing expert Katrina Klier, SmartBrief’s Amanda Darman-Allen explores how brands can make the most of the AI opportunity, how brand managers should be contributing to broader enterprise AI strategy, and what the AI revolution means for marketing teams.
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