The potential and pitfalls of adding AI to market research
Date & Time
Thursday, September 28, 2023, 2:15 PM - 3:00 PM
Tom Smith George Nikolaropoulos Mike Driehorst

AI can help marketers glean meaningful consumer insights without compromising on ethics and privacy. But how? SmartBrief and GWI take a deep look into how AI can play a positive role in research to better uncover consumer and market trends that can lead to new storytelling opportunities without the need for PII

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