Welcome to the Best in Show Awards at IFA 2026 — presented by TechRadar, Tom's Guide, T3, and What Hi-Fi?
CELEBRATING THE BEST TECH LEADING THE WAY AT IFA 2026
TOM'S GUIDE, TECHRADAR, T3, AND WHAT HI-FI? ARE PROUD TO PRESENT THE BEST IN SHOW AWARDS AT IFA, RECOGNIZING THE MOST INNOVATIVE, INFLUENTIAL, AND EXCITING NEW TECHNOLOGY AT THIS YEAR'S SHOW.
Returning for its second year, the Best in Show Awards at IFA (formally the Future Innovation Awards — Best of IFA) are back for 2026 to honour the most ground-breaking products and revolutionary services showcased at IFA in September, as selected by Future PLC's leading tech and gaming websites. This award program gives your company the opportunity to stand apart among other technology brands, at one of the largest shows in the industry.
Presented by TechRadar, Tom's Guide, T3, and What Hi-Fi? — we're welcoming award entries that showcase innovation and industry excellence across a wide range of areas within technology, these include but are not limited to Phones, AI, Computing, TVs, Audio, Homes, Active Life, Gaming, and Sleep. To be eligible to enter, products must be new or materially updated since September 2025 and have a presence at IFA 2026.
Our esteemed panel of judges, featuring trusted editorial teams and industry experts, eagerly awaits your entries. The nomination deadline is currently set for August 21, 2026 - don’t miss out on this opportunity!
Browse this site for more details on the awards including FAQs, benefits for entering, how the nomination process works, and more details on which category to enter into, or click the button below to begin your nomination today.
ENTRY FEES: $300.00 per entry
ENTRY DEADLINE: 23:59 CET August 21, 2026
The TechRadar, Tom's Guide, T3, and What Hi-Fi? Best in Show Awards are in no way associated or affiliated with IFA. The Best in Show Awards are an independent awards provider, acknowledging the very best on show at this year's IFA event, as judged by the editors of Future PLC's leading tech and gaming publications.
KEY DATES
NOMINATIONS OPEN:
ENTRY DEADLINE:
WINNERS ANNOUNCED:
June 30, 2026
23:59 CET on August 21, 2026
September 5, 2026 (during IFA)
WHY ENTER?
Expert Evaluation!
All submissions will be reviewed by our seasoned editorial teams; ensuring a fair and thorough expert assessment. Editors may get in touch to arrange an on-site demo of your product.
Enhanced Visibility!
Winners will be featured in our "Best in Show at IFA" articles and press releases with each associated publication, reaching our global audiences! For more on audience reach and coverage areas please visit our publications page here.
Prestigious Recognition!
Winners will receive a complimentary glass trophy and foam core placard, presented by our award representatives on the first day of IFA, to showcase your success at and beyond the show!
BENEFITS OF ENTERING
As well as receiving features across some of Future PLC's leading tech and gaming websites, nominees and winners benefit from the following —
All nominees can download the fully licensed digital nominee badge for in-house marketing, sent out at the point of submission!
Please note: the badge is free to use until the winner announcements on September 5th; licensing fees apply if you use the badge after winners have been announced.
**NEW FOR 2026!**
In addition to the glass winner trophies, all winners will receive winner placards to display their success at and beyond the show. These will be distributed directly to you at the beginning of IFA.
All winners will have the opportunity to license the Best in Show Awards official digital award winners' badge for use in brand marketing campaigns.
ENTRY PROCESS
1
Click the button below to start your entry, this will take you to our separate registration form to submit your nomination.
2
If your product or solution is being exhibited on the show floor at IFA 2026 and debuted since September 2025, start telling us about it today!
3
Enter the exhibiting company's details and information about your product, including a 750-word innovation description, product image and URL.
4
After creating your first nomination, you can either choose to submit just the one entry, or create a new entry for a different product altogether, there is no limit to the number of entries you submit.
5
Submit your entries and download your nominee badge from the link provided on the confirmation page!