FREQUENTLY ASKED QUESTIONS

What are the Best in Show Awards at IFA?

Back for 2026 with popular demand, the Best in Show Awards at IFA (formally the Future Innovation Awards — Best of IFA) return to honour the most ground-breaking products and revolutionary services showcased at IFA in September, as selected by Future PLC's leading tech and gaming websites. Winners are judged by a panel of industry experts based on descriptions provided by you via the nomination form. Winners will receive editorial coverage across a range of our leading titles, including TechRadar, T3, Tom's Guide, What Hi-Fi?, Windows Central, Android Central, and more!

The deadline for entering is currently set for 23:59 CET on August 21, 2026. We reserve the right to consider late applicants as circumstances dictate. Please note that on-site nominations are not accepted.

Any company can enter the awards providing their entry meets the following criteria: Products must be new or materially updated since September 2025 and have a presence at IFA 2026.

Previous entrants are welcome to enter this year's program.

Against all the new products introduced at IFA each year, help make yours stand out! Every product nominated, whether chosen for an award or not, will receive a digital nominee badge.

Every winner will receive a complimentary trophy and placard at IFA to display their success to show attendees, in addition to this all our winners will receive editorial coverage across the platforms of our participating publications.

Yes, each Best in Show entry has a fee of $300.00.

You are able to nominate multiple products and/or into multiple publications. There is no limit to the number of nominations you can enter but please note that each entry will require a separate entry and payment.

A panel of judges and editors will review nominations and choose the winners on a points score against a range of criteria. Criteria may include but are not limited to, innovation, ease of use, product feature set, perceived value etc. Judges use the information shared in the online nomination form to build their scores.

All winners will be announced via email at the beginning of IFA. Winners will be visited at the show to receive their complimentary trophies and placards.

Click here to nominate a product and pay by credit card. We only accept credit card payment for these awards.

For further questions about award entries please contact Beckie Sirs by emailing beckie.sirs@futurenet.com.

START YOUR ENTRY!